The following is a guest blog piece by Australian Regional Tourism Network (ARTN) Chairman David Sheldon who is also the owner/operator of Elm Cottage in Tumut. We are proud to be affiliated with them through our sponsorship of the ARTN Young Tourism Professional award Over 45% of the Visitor Expenditure is currently in Regional Australia. That means our network needs to begin updating its practices to fit the current climate. Today’s ever-changing economic challenges should be seen as opportunities as opposed to roadblocks. Tourism is a … [Read more...]
Archives for May 2015
Building Digital Assets For Tourism Businesses And Destinations
The last year (2014) has been a rocky road for those in the industry who have put all their social media eggs in the Facebook basket. Many tourism businesses and destinations saw a dramatic drop in their organic Facebook reach last year. This impacted many. This meant that fans were not seeing posts. Then it became official that this was is a deliberate move as part of Facebook’s revenue-generating strategy by making businesses pay more for fans, exposure to fans, and the opportunity to engage with fans. As a result, less than 4% of fans … [Read more...]