Pick your metaphor: Demographic tsunami or seismic shift . Whatever you choose, the largest shifts in demographics we may ever have seen are coming to your key markets. The overlap between demographics and generations that govern most marketing assumptions (e.g. that Millennials are Youth travellers) are changing. Whatever demographics you target, be it Baby Boomers, Millennials, Gen Z or Chinas 90s kids, you need to understand what is about to happen. To help you understand the implications, MyTravelResearch.com has worked with PATA to … [Read more...]