In this webinar, we hosted a special guest - Bryon Merzeo from Deloitte where he gave us a rundown of the latest key tourism trends in Australia. He covers: International Domestic Hotel and infrastructure Supply challenges And general tourism trends you won't want to miss What is great here is that Bryon has put together all loads of key trends and analyses into one central place. He has also given us a sneak peek into the findings of the Deloitte Tourism and Hotel Outlook report. … [Read more...]
Archives for July 2017
How tourism businesses can profit in our ‘post truth’ world
In 2016, a new word entered the English language: post-truth. In fact, it was Oxford Dictionaries’ word of the year. It reflected the idea ‘objective’ facts no longer matter as much as what we believe is true based on what ‘ought’ to be true. Actually, this is the culmination of many years of psychological research in which we understood that consumers fit things into a narrative they already have. One common cognitive bias is what’s called confirmation bias: that we are more likely to believe things that confirm what we already thought than … [Read more...]
Connecting WA with the Malaysia, Indonesia & Singapore markets
I think some people see our Premium Trends Hub as being in competition with other sources. However, we believe the more people use insight the better that is for us. Your STO can be a great source of insight If you have ever heard our presentation on Champagne Insights for the Cost of Fresh Air, you'll know we are keen for destinations and tourism businesses to work with their State Tourism Organisation. There is so much great information they can provide to support your business planning. So we were delighted when we were invited to … [Read more...]