Many of our travel research and marketing clients are starting to ask if they should be on Snapchat We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise, comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat. According to research from MoffettNathanson, Snapchat has already started to buck the stereotype. The firm found that the fastest-growing cohort of Snapchat users is … [Read more...]
5 Step Travel & Tourism Marketing System
Many of us are suffering from information and technology overwhelm when it comes to tourism marketing. Some of us just cannot afford to commission a search engine optimization company to help out in the immediate term. Believe it or not, achieving a robust online presence yourself and within your own team is possible without spending a cent with these 5-step travel & tourism marketing systems. As travel researchers and marketers, we have been experimenting with various methodologies over the last few years since Google switched its … [Read more...]
Mastering Tourism Marketing
We are as an industry in truly exciting times where we have online marketing opportunities, that will NEVER arise again. Pretty serious stuff. This is all due to the infancy of semantic search - the search engine algorithms that determine what is presented to a traveller why they are searching for holiday ideas. It is a time where you have the opportunity to really strengthen your business or destination brand in a way that you will never be able to do again. How strong and tight your brand is will determine your success. And because we are … [Read more...]
ARTN Young Tourism Professional
We were really excited and proud to sponsor again this year the Australian Regional Tourism Network Young Tourism Professional awards. Michelle Reynolds from Willow Springs Station in South Australia is the 2016 Australian Regional Tourism Network MyTravelResearch.com Young Tourism Professional. The Chair of The Australian Regional Tourism Network, David Sheldon, and Joint CEO of MyTravelResearch.com, Carolyn Childs announced the 2016 Young Tourism Professional at the Australian Regional Tourism Convention’s Gala dinner, held in Roma Outback … [Read more...]
Accessible Tourism for World Tourism Day
As a tourism operator or destination marketing manager, it is hard to imagine what it would be like travelling with an impairment or disability. For example, medieval cobblestones at a castle ruin are a charm to many, but for a wheelchair user, Rick Steves in his John Sage accessible travel blog tells us, it can become nearly impossible to cross (and not all cobblestones are created equal). Accessible travel is perhaps the travel industry’s greatest untapped opportunity. Today, there are literally millions of people worldwide looking for … [Read more...]
Tourism Marketing Blueprint
Join us in becoming a tourism marketing rockstar through evidence-based decision making. Our biggest product launch of the year. Click here to buy and have access to all of our awesome bonuses including: Your free ticket to the next Tourism Marketing Rockstar Convention Your copy of "The Ultimate DIY Marketing Toolkit for Tourism Professionals" Buy your Tourism Marketing Plan Blueprint now and literally save yourself hundreds of hours! … [Read more...]
Let Young People’s Ideas in Tourism Research and Marketing Grow
Bronwyn White of MyTravelResearch.com reflects on the Travel and Tourism Research Association Annual Conference that concluded in Colorado last week. What three insights were your key takeaways from the conference? The digital landscape means there is no excuse for DMOs marketing blindly without an evidence base Many problems and opportunities we face as an industry are similar in each country. I found this, particularly with the Visitor / Welcome Centers stream. I am going to listen more to some of our younger tourism professionals. I … [Read more...]
How To Measure ROI in Travel & Tourism Digital Marketing
Return on Investment or ROI in Travel and tourism digital marketing is one of the biggest mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the main issues many of us in the travel and tourism industry are struggling with. At MyTravelResearch.com, we advocate evidence-based marketing practice, and ROI in travel certainly comes under this banner. You should not be spending money on marketing where you do not track your spending. Metrics are not … [Read more...]
Tourism Marketing Plan Blueprint™ Research Snapshot
Wow, thanks to everyone who answered our 2 quick questions to help shape our up and coming product the evidence-based Tourism Marketing Plan Blueprint™. What an amazing result. We had nearly 200 separate answers on those 'top 2 questions' from you.If you didn't get a chance to fill out the survey , our question was: "What are your two top questions about marketing planning for travel and tourism in 2016 that we absolutely NEED to answer in our Tourism Marketing Plan Blueprint™?"I love doing these exercises. They are so insightful and … [Read more...]
Riding the Google Travel Roller Coaster
Last week I came across an article that reported how Google had had virtually made organic search results irrelevant on mobile. This of course threw me into a bit of a spin. Did it mean that we all had to pay to be shown on Google these days? It is what we all fear, deep down. However, there was a mention at the end of this article that it was an experiment and that we were not sure if this was going to be the status quo forever. So I contacted David Amerland over the weekend to get some clarification. He also said that Google is always … [Read more...]
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