Our seniors travel research has been gaining an enormous amount of interest and publicity since we published it. The interest comes mostly from the mainstream press (it is a great story).  We have been on TV, in all the national newspapers, and in marketing magazines, and positioned as being at the forefront of senior travel in Australia research. We have also had marketers from other industries look at the research.  Oh yes, I think we had 1 article from a travel publication.  I guess what is prompting me to write this article, is that we are … [Read more...]

Welcome to our exploration of the digital era's impact on the travel and tourism industry through the lens of Zero Moment of Truth (ZMOT). As travelers increasingly turn to online resources to shape their journey, understanding and harnessing ZMOT becomes essential for marketers navigating this dynamic landscape. Last week, the Australian Bureau of Statistics (ABS) released some extraordinary figures: -  In 2010-11, 79% of persons aged 15 years and over had accessed the internet in the previous 12 months -  68% of internet users had used the … [Read more...]