I travelled all the way from Australia to Los Angeles this week for a little work and pleasure mixed together. It is always good to do both when you can. And as travel researchers, I can honestly say that there is never a time that Carolyn and I are not on the job - even when we are on holiday. As a travel industry professional, you would know that the job tends to extend to ongoing verbal commentary and analysis to those travelling with you. Service critiques and inspection of all manner of tourism product and service delivery along the … [Read more...]
Indian Outbound Tourism White Paper
India is the flavour of the year for us at MyTravelResearch.com after we were invited to attend an Australian government trade mission earlier in the year. And you are our lucky beneficiary for this Indian Outbound Tourism White Paper produced by MyTravelResearch.com. Carolyn Childs, CEO Bespoke Research, has authored this white paper that we released with our friends at PATA. Free Indian Outbound Tourism White Paper And visit our other Indian outbound market posts here. We have to build a huge resource on the Indian outbound tourism … [Read more...]
Learn from Tourism Australia Social Media Guru – Jesse Desjardins
Jesse Desjardins is the Global Manager, Social & Content, Tourism Australia. He has also been identified as one of the world's top 10 Destination Marketers. Jesse has just completed a thesis that is a must-read for any aspiring or seasoned destination marketer. It takes us through lessons learned from the iconic shrimp on the barbie campaign advertisement which was part of the Wonders Down Under campaign in the 1980s by the then, Australian Tourist Commission. In his thesis, Jesse shows us how it wasn't just all about "Hoges'. We … [Read more...]
MICE Business: Do You Really Understand Your MICE Customer?
Not winning as many Meetings, incentives, conferences, and events (MICE) business as you would like? You need to understand your MICE customer. It’s the oldest saying in marketing that you need to know your customer. Yet I continue to see hotels, venues, and destinations that make elementary mistakes in their relationships with MICE buyers because they don’t understand their needs. One of the most common mistakes is to focus solely on the end consumer: the company for whom the event or incentive trip is being organised. And worse, solely on … [Read more...]
Cashed Up, Time Rich – The Travelling Senior
Senior Tourism - Did you know, that in our lifetime, we will never see another demographic that has as much disposable cash to spend and as much free time as our current seniors? Between us at MyTravelResearch.com, we have interviewed, researched, and 'studied' thousands of seniors and their travelling habits. How they plan, their pain points, and what excites them. They have big dreams and a bucket list to smash. Yet, I still see the travel industry not really taking them seriously. Still talking to cringe-worthy stereotypes that … [Read more...]
FREE Luxury Travel Trends White Paper
It's exciting times for MyTravelResearch.com in the Luxury Travel trends space. We recently announced our partnership with Luxperience to create a new and exciting Insights to Action report into the minds of luxury buyers and consumers. You can find more information here In the meantime, we have just published a free report on Luxury travel for you to download. Free Luxury Travel Trends and Insights White Paper In this report, we define what luxury travel is and we explore who is the luxe consumer. We show you how to connect with them in … [Read more...]
Learn the Benefits of Marketing Persona
As a tourism professional, you’re stretched for time, budgets are tight and you have competing stakeholder needs so marketing persona will be out of your ideas yet. You may not have the time to trawl through hours and hours of research to create and trends to create a best practice and innovative marketing plan. Here is the secret: All successful marketing strategies begin and end with the CUSTOMER. As busy tourism marketing professionals, it is easy to forget. Your customer is absolutely central to your marketing NOT your product or … [Read more...]
Connect With The Right Content At The Right Time.
As a tour operator, hotel, or destination, there are many ways to connect to your customers on their path to purchase. Nearly all leisure travel begins with an online search. Consequently, online content is more effective than traditional marketing such as brochures and advertising. At each step of the path to purchase the best way to connect with your customer is therefore through inspiring and engaging content – a combination of images, words, stories, and video. Remember this, a traveller needs to minimise the risk associated with the … [Read more...]
3 Tourism Marketing Insights to Increase Visitor
Today we go retro. The tourism marketing landscape has changed. There is plenty of evidence to support this, but did you know that old-school marketing is still going to give your money and time the best ROI? It is just 'same same but different' marketing. Email Marketing Yes, as retro as it sounds, did you know that email is still, by far, the most effective marketing channel we have available to us today? This is despite the fact that every day we are constantly subject to the launch of a new shiny new transformative marketing … [Read more...]
Travel Marketers Losing Millions By Ignoring Data
Each year tourism departments in governments, companies, and associations spend millions of taxpayer dollars on market research and insights relating to the travel and tourism industry. Unfortunately, much of this effort is wasted. Why? Well, there are several reasons. First, National Tourism Organisations (NTOs) often do not have the resource to take the market research process one step further and distribute the findings to regional tourism organisations and the local travel industry. Full reports and findings are often lengthy and in … [Read more...]
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- …
- 14
- Next Page »