Every year I love reading about the Ig Nobel Award. This is an international science award that every year recognises a great truth about humans. If we can make an emotional connection to an issue, we are more likely to do something about it. The idea of the award is to recognise science that ‘first makes you laugh and then makes you think’. The same is true of #toilettourism: the impact that toilets can have on the visitation of a place. Whenever we talk about it – including when Bron published her piece last year on the subject - people … [Read more...]
The science of why you need consistency in tourism branding
One of the coaching calls for our Tourism Marketing Plan Blueprint™ addresses the topic of how to talk about your brand. On the call, our geek-in-chief Bronwyn talked about how consistency enables search engines like Google recognise your brand. That builds Trust, Reputation, and Authority (TRA) which come together in search to put you in front of customers at the right point to make their decision. In this article, we will discuss the vital role that consistency plays in tourism branding. Google famously does this through its algorithms. … [Read more...]
Indian Outbound Tourism White Paper
India is the flavour of the year for us at MyTravelResearch.com after we were invited to attend an Australian government trade mission earlier in the year. And you are our lucky beneficiary for this Indian Outbound Tourism White Paper produced by MyTravelResearch.com. Carolyn Childs, CEO Bespoke Research, has authored this white paper that we released with our friends at PATA. Free Indian Outbound Tourism White Paper And visit our other Indian outbound market posts here. We have to build a huge resource on the Indian outbound tourism … [Read more...]
Cashed Up, Time Rich – The Travelling Senior
Senior Tourism - Did you know, that in our lifetime, we will never see another demographic that has as much disposable cash to spend and as much free time as our current seniors? Between us at MyTravelResearch.com, we have interviewed, researched, and 'studied' thousands of seniors and their travelling habits. How they plan, their pain points, and what excites them. They have big dreams and a bucket list to smash. Yet, I still see the travel industry not really taking them seriously. Still talking to cringe-worthy stereotypes that … [Read more...]
Perception is Reality Marketing Both in Diplomacy and Tourism
Perceptive readers of this blog will notice that I tend to draw on a lot of history - and especially military history - analogies. (So as you can imagine I am loving doing all the work on our culture and heritage blogs right now – and watching with great interest all the coverage for the Anzac Day Centenary) My piece on tourism strategy about asking the right questions, and the lessons from World War II drew on Margaret Macmillan’s great book ‘The War that Ended Peace” to see the lessons for strategy in tourism businesses. As I noted then, … [Read more...]
Like plaiting fog? Defining cultural and heritage tourism
In our previous blog on the benefits of culture and heritage tourism, we noted the value of cultural tourism to the visitor economy. But just like tourism (the visitor economy anyone?), cultural tourism is an often confusing and complex industry that is quite difficult to describe. There is little agreement as to what constitutes cultural tourism. Moreover, because culture and heritage are inherently linked, it’s hard to separate “culture” and “heritage” in the mind of the consumer. So we thought it might be useful to summarise some of the … [Read more...]
How to Engage with Booming Tech-Savvy Indian Travellers
One of the great side benefits of participating in Australia Business Week in India earlier this month was the chance for some ‘ethnographic’ observations of this exciting source market. One of the most noticeable observations we have made has been around the Indian travellers market’s tech-savviness. A jointly-published report from the Internet and Mobile Association of India (IAMAI) and IMRB (Indian Market Research Bureau) International stated that India was expected to surpass the US as the second-largest internet user base globally, behind … [Read more...]
How Indian Tourism Can Be Increasingly Incredible
No longer a slumbering giant, Incredible India is thoughtfully attracting varied tourism markets with an increasingly sophisticated marketing strategy. But there’s always room for more ‘incredibleness’ What are the drivers of increasing tourism to India? I’m feeling guilty. Since returning from Australia Business Week in India in mid-January I've written a lot about how Australia can profit from the source market opportunity that India represents. But I didn’t join the trade mission for that reason. Our purpose was to extend the … [Read more...]
Tips On How To Promote and Attract Indian Tourist
I'm a travel industry professional. I have just returned from the exciting and exhausting government trade mission - Australia Business Week in India. While in Mumbai and Delhi a few days ago I wrote about the huge potential that India's travelling middle class represents to Australia (and the rest of the world). Now that I'm back in Sydney and have had time to reflect on what transpired and turn it into practical advice about the insights of an Indian tourist. So for all destination marketers and tourism businesses out there, here are the … [Read more...]
Opportunities for the Indian Outbound VFR Travel Market
As we at MyTravelResearch.com prepare to leave for Australia Business Week in India, an Australian Government-led trade mission, we thought we would share with you our excitement about the massive potential the Indian outbound travel market has for Australian tourism. India is one of the fastest-growing markets for international travel, alongside China. Here are just a few of the (fairly mindboggling) predictions. According to Amadeus and Frost & Sullivan India’s middle class is forecast to grow from 5% of the population currently, to 50% … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 7
- Next Page »