Prefer to read than watch? Then read on Hello, everyone. My name is Carolyn Childs, and I am the CEO of MyTravelResearch.com and a futurist and strategist. This blog piece has been edited from the video transcript to flow as a written document, but we have not changed the key points. We all love a good trend ... Now, one thing about this time of year: sort of back end of one year and the start of the next, is we see a LOT of content that comes out about hot trends. And I'm going to talk to you about that because I'm pleading guilty, I've … [Read more...]
Are you leaving $$$ on the table?
As the worst year, the tourism industry has ever seen in peacetime draws to a close, many businesses are fighting for survival. Every dollar matters But many tourism businesses are unwittingly missing out on opportunities to maximise their revenue. So we were super excited when Tamie Matthews of RevenYou agreed to share her insider tips on optimising your revenue management. Think of her as the dollar whisperer... Whilst Tamie mostly works with accommodation provides, we reckon her tips and tricks can help any tourism business unlock extra … [Read more...]
What To Do With a Negative Review
A commercial lawyer with experience in travel, tourism and hospitality issues, has shared with an online gathering of travel and tourism leaders, her effective steps to dealing with negative online reviews. Addressing a 23 August MyTravelResearch.com webinar of travel industry leaders, many of them from small businesses in Australia, Alyssa Antcliffe, the principal of Antcliffes Legal, told tourism industry leaders and brand managers that having an online presence and being accessible through online platforms is essential in today’s digital … [Read more...]
Seniors Travel Trends
Bronwyn talks to Sky News here about some of the latest senior travel trends. Including, intergenerational travel and how some tour companies are changing their travel content to be more flexible. … [Read more...]
How to do travel marketing on Snapchat?
Many of our travel research and marketing clients are starting to ask if they should be on Snapchat We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise, comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat. According to research from MoffettNathanson, Snapchat has already started to buck the stereotype. The firm found that the fastest-growing cohort of Snapchat users is … [Read more...]
Help us shape the future of tourism in Central Australia
Tourism Central Australia (TCA) is conducting a review of its structure and organisation. It is inviting all members of the travel and tourism community who engage with or care about the Red Centre to participate. We're conducting the review on their behalf and there are lots of ways to engage How you can help Complete a questionnaire (click the link that best suits you) TCA members: https://www.surveymonkey.com/r/TCAmembers Former TCA members: https://www.surveymonkey.com/r/TCAlapsed Other businesses in the region: … [Read more...]
ARTN Young Tourism Professional
We were really excited and proud to sponsor again this year the Australian Regional Tourism Network Young Tourism Professional awards. Michelle Reynolds from Willow Springs Station in South Australia is the 2016 Australian Regional Tourism Network MyTravelResearch.com Young Tourism Professional. The Chair of The Australian Regional Tourism Network, David Sheldon, and Joint CEO of MyTravelResearch.com, Carolyn Childs announced the 2016 Young Tourism Professional at the Australian Regional Tourism Convention’s Gala dinner, held in Roma Outback … [Read more...]
Accessible Tourism for World Tourism Day
As a tourism operator or destination marketing manager, it is hard to imagine what it would be like travelling with an impairment or disability. For example, medieval cobblestones at a castle ruin are a charm to many, but for a wheelchair user, Rick Steves in his John Sage accessible travel blog tells us, it can become nearly impossible to cross (and not all cobblestones are created equal). Accessible travel is perhaps the travel industry’s greatest untapped opportunity. Today, there are literally millions of people worldwide looking for … [Read more...]
Tourism Marketing Blueprint
Join us in becoming a tourism marketing rockstar through evidence-based decision making. Our biggest product launch of the year. Click here to buy and have access to all of our awesome bonuses including: Your free ticket to the next Tourism Marketing Rockstar Convention Your copy of "The Ultimate DIY Marketing Toolkit for Tourism Professionals" Buy your Tourism Marketing Plan Blueprint now and literally save yourself hundreds of hours! … [Read more...]
How Airbnb Translated Google Insight into Actions
Google Micromoments & Airbnb Hosted Walks - At MyTravelResearch.com, we talk a lot about taking insight to action. It is much easier said than done and is a skill that takes years to acquire. It is one of those things that as a researcher and marketing strategist, you learn on the job. They don't teach you this stuff at university or college. We know that companies can spend thousands of dollars on market research. In fact, some governments spend millions on tourism research. Unfortunately in many instances, we do not see the … [Read more...]