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Generation Z and Tourism Marketing

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The travel and tourism environment is always changing. Just when you have got used to the idea of Gen Y, Gen Z is about to enter our markets (in fact as influencers they are already there).  Gen Z is in their late teens / early 20’s.  They are digital natives living in a world previous generations have damaged.  They demand respect and are ready to engage.

We haven’t heard a lot about them yet, but they are ready to travel!

In this short video chat, Carolyn Childs, Head of Travel Research at MyTravelResearch.com will introduce you to the next generation of travellers as well as give you some practical tips on how to connect with them.

Our members can click here to download the PowerPoint presentation

 

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Carolyn Childs
Carolyn Childs
Carolyn has spent more than 25 years’ helping businesses achieve their goals by using research and other evidence to guide strategy and planning – mainly in the aviation, travel and tourism fields.She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world’s largest custom research company) and the Travel Research Centre.
Carolyn Childs
Latest posts by Carolyn Childs (see all)

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About Carolyn Childs

Carolyn has spent more than 25 years’ helping businesses achieve their goals by using research and other evidence to guide strategy and planning – mainly in the aviation, travel and tourism fields. She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world’s largest custom research company) and the Travel Research Centre.

Comments

  1. Angie says

    Thanks so much for this video! Very interesting and informative. I love your reference to the Hunger Games!

    Reply

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