What does a travel and tourism conference have to do with sustainability? When Carolyn wanted me to attend the annual Travel and Tourism Research Association (TTRA) Conference, at first, I was a little skeptical. “What does travel and tourism have to do with sustainability?”, I thought. Still, I tried my best to keep an open mind. Initially not much - as an industry tourism is too traumatized Most of the webinars, of course, reflected on the travel and tourism industry’s experience through 2020, when the COVID-19 pandemic peaked. Most … [Read more...]
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