Last month I took a family holiday to Phuket in Thailand. We stayed at the Centara Seaview Resort in the small village of Ban Khao Lak. After going through my own traveller path to purchase and being a travel researcher, I took the task on self analysing every step of the way. I went through my own rigorous planning stage which gave me a good insight into certain aspects of the traveller path to purchase. A couple that stuck out include: How little information there is available to a family of 5. This included both holidays in … [Read more...]
What To Do With a Negative Review
A commercial lawyer with experience in travel, tourism and hospitality issues, has shared with an online gathering of travel and tourism leaders, her effective steps to dealing with negative online reviews. Addressing a 23 August MyTravelResearch.com webinar of travel industry leaders, many of them from small businesses in Australia, Alyssa Antcliffe, the principal of Antcliffes Legal, told tourism industry leaders and brand managers that having an online presence and being accessible through online platforms is essential in today’s digital … [Read more...]