Many of our travel research and marketing clients are starting to ask if they should be on Snapchat  We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors.  With the rise, comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat. According to research from MoffettNathanson, Snapchat has already started to buck the stereotype. The firm found that the fastest-growing cohort of Snapchat users is … [Read more...]