Our annual update on social media statistics for tourism marketers is out! 2024's edition is our 7th in the series and we know it is one you love... In this dynamic digital landscape, social media continues to shape the way we connect, communicate, and consume information. Thanks to our wonderful content manager, Noe Cano, MyTravelResearch.com's carefully curated data and visually engaging graphics provide a snapshot of the latest trends, insights, and user behaviours across the current most-used social media platforms. Discover these … [Read more...]
How to do travel marketing on Snapchat?
Many of our travel research and marketing clients are starting to ask if they should be on Snapchat We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise, comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat. According to research from MoffettNathanson, Snapchat has already started to buck the stereotype. The firm found that the fastest-growing cohort of Snapchat users is … [Read more...]