No longer a slumbering giant, Incredible India is thoughtfully attracting varied tourism markets with an increasingly sophisticated marketing strategy. But there’s always room for more ‘incredibleness’ What are the drivers of increasing tourism to India? I’m feeling guilty. Since returning from Australia Business Week in India in mid-January I've written a lot about how Australia can profit from the source market opportunity that India represents. But I didn’t join the trade mission for that reason. Our purpose was to extend the … [Read more...]
ANZAC Day Reflections for Business and Tourism
Each year I revisit this post around Anzac Day (25th April). Every ANZAC day reflections / lesson is still valid. In 2023, these lessons are perhaps more valid than ever as we tackle a time of global uncertainty following the largest pandemic since the Spanish Influenza pandemic that followed World War One and another conflict involving trench warfare in Europe (Slava Ukraina!). I'd love your feedback - which tourism lessons resonate for you? Which should I add? Powerful experiences lead to deep reflection In September 2012, I … [Read more...]
Clear As Mud Pricing Costs Tourism Businesses
Clear experience on Pricing in Tourism is more important than ever Introduction by Carolyn Childs, CEO: Back in 2013, MyTravelResearch.co Co-Founder Bronwyn White wrote a piece reflecting on the potentially $30,000 loss a poor experience on tourism pricing had cost a domestic caravan park. As part of our regular review of content, we recently went back to this piece with a view to whether it still had relevance. At MyTravelResearch.com we pride ourselves on producing evergreen content, but seriously the points in this 8-years-old article … [Read more...]