In this video, we give you a 4-minute insight into one of the key findings of our VFR Research – the information void. VFR hosts and visitors rarely see marketing targeted at them and their pain points. We need to go back to basics – marketing 101 and learn how to talk to the VFR persona and start helping them with the information they need to have a great stay.
If you want more about the most under-potentiated market in Australia, you can purchase the research here at MyVFRResearch.com.au
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Bronwyn White is one of the co-founders of MyTravelResearch.com.After 7 years with MyTravelResearch.com, Bronwyn moved on to pursue her passion for the burgeoning over 55s market through a specialist consultancy in this area:NewYoungConsulting.com.She remains a close friend and great supporter of MyTravelResearch.com and we are delighted to continue sharing her insights…
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