The seniors market is the most ignored and underestimated segment of the travelling market. We are unlikely to see another generation of travellers so cashed up and time-rich in our time. We have created an infographic to help you get started with targeting the senior traveller.
We have also created a piece on How to market to seniors on the broader topic of marketing to seniors.
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Bronwyn White is one of the co-founders of MyTravelResearch.com.After 7 years with MyTravelResearch.com, Bronwyn moved on to pursue her passion for the burgeoning over 55s market through a specialist consultancy in this area:NewYoungConsulting.com.She remains a close friend and great supporter of MyTravelResearch.com and we are delighted to continue sharing her insights…
Hi
I’m a professor in Toronto Canada and want to start a 12 week university course on the seniors mkt and implications for the hospitality and tourism industry. Wondered if you could help eg what sources should I consult and what topics to include, etc.
Hi there Michael
We work with several universities in various capacities. I have just sent you an email to the address submitted here.
Thanks so much for reading.
Bron